The Great Bra Sizing Mystery
We all know that feeling. Standing in front of the mirror, a measuring tape in hand, trying to solve the great bra-sizing mystery. Is this an 80B or a 36C? If you've ever felt lost in a sea of numbers, trust us—you are not alone.
After a decade in the lingerie business and thousands of orders, we’ve seen it all, from perfect fits to frustrating returns. Fortunately, our experience has unlocked a few secrets. Today, we're ready to share them with you!
You’re not alone in searching for answers on how to measure bra size; it’s one of the most common searches out there
The Big Data Reveal: Are We Getting Better at This?
Methodology: We've used our own internal data to conduct a small study. Here’s what our study, based on returns and exchanges due to incorrect sizing, has shown!
Result: The data collected over the past ten years shows a clear improvement in how accurately customers choose their bra size. In 2015, only 58% of shoppers selected the correct bra size, while 42% made sizing mistakes. By 2024, the accuracy has increased to 78%, reducing the error rate to just 22%.
The most common mistakes remain consistent: customers still tend to choose a cup size that is too small or a band size that is too tight. However, these errors have significantly decreased thanks to better online fitting guides, step-by-step measuring tutorials, and AI-based size calculators.
Conclusion:This steady improvement demonstrates that customers are becoming more informed and confident in their sizing choices, yet roughly one in five still struggles to find the perfect fit.
Our Step-by-Step Guide to the Perfect Fit
Finding the perfect size is easy when you know what to do. Follow these three simple steps. All you'll need is a measuring tape and a mirror.
How to measure your bra size: Step 1: Measure Your Band Size
This is the most important step, as the band provides most of the support. The band should be firm, but comfortable.
- What to do: Place the measuring tape snugly, directly under your bust. The tape should be level and follow the line of your back.
How to measure for bra size: Step 2: Measure Your Bust Size
Next, measure the fullest part of your bust, holding the tape a bit more loosely.
- What to do:< Position the measuring tape across the widest part of your chest. Be sure to hold the tape loosely, without pulling it tight, to get the most accurate measurement.
How to measure bra cup size: Step 3: Calculate Your Cup Size
Your cup size isn't a number—it's the difference between your two measurements. It's simple math.
- What to do: Subtract your band measurement (from Step 1) from your bust measurement (from Step 2). Every inch of difference represents a new cup size.
The Final Check: 3 Questions to Ask Before You Buy
You've measured, you've calculated, and you've found your size. But before you add to the cart, take a moment for one last check. Our experience has shown that these three simple questions can help you find your perfect fit every time.
1. It's the most common mistake. Make sure the tape is straight across your back and not riding up.
2. Have I considered the style? A bralette might fit more forgivingly than a structured lace bra. If you are unsure, consider the style you are buying and whether you've tried something similar before.
3. Am I confident in my measurements? If you have any doubts, don't hesitate. We are here to help you get it right the first time
Conclusion: Your Journey to Confidence
Finding the perfect bra doesn't have to be a guessing game. It's about empowering yourself with knowledge and making a confident choice. We hope this guide, built on a decade of experience, gives you the tools you need.
Still unsure? Get in touch with our expert team for a personalized fitting consultation before you order. We're here to help you find your perfect fit from the very beginning.